Most interestingly a design was found to reduce chaos at ceilings. The ease of use and the flexibility in the concept does provide a valuable feature to the concept and can be a starting point for further development. The proposed solutions of customization will not generate sufficient differentiation for the retailer. In the area of customization there is still a lot to win.
The innovative way of re-adjusting and aiming the spotlight are also evaluated as being very valuable. (for the sharp reader, it is actually 358 degrees due to the electrical connection -) The concept itself has been found valuable on multiple aspects like unobtrusiveness through small dimensions, use of transparent materials and integrating accent and general lighting in one luminaire. Key features were the slim platform providing general and spot light and the 360 degrees flexible spot with differentiable add-ons. To answer the research question a concept luminaire has been developed from design to a working prototype. This resulted into the challenge to design an unobtrusive customized luminaire that provides flexibility to change its look&feel as well as re-adjusting its spotlights. Translating this into a luminaire should create a relevant and meaningful lighting solutions for the retailer. After studying the different domains of fashion retail, its lighting solutions and the relevance and meaning of these in the retail space, it became clear that light quality, unobtrusiveness of the luminaire, differentiation and flexibility of the luminaire are the most import aspects for a lighting product in the fashion retail. Lighting also contributes to the total consumer shopping experience, both by the presence of the luminaires at the ceilings and the source itself. Lighting being one of those aspects which is considered important because it brings the focus on the merchandise by illuminating this in the best possible way. The retail space exist of many different aspects that together create a retail experience. Entering the market of fashion retail design is complex. This means the area of rapid manufacturing was soon considered just a evaluation aspect at the final recommendations. Therefore the research itself was soon watered down to finding the relevance and meaning of lighting solutions and how this can be translated into a design.
Soon it became clear that without knowing the relevance and meaning of lighting solutions in the fashion retail the technology is irrelevant. In the beginning of this project the research question was technology driven. As an interesting market the fashion retail business was selected due to their demanding character on renovation cycles, flexibility of product offerings and customer expectations. At the start of my graduation I formulated a research question: “How can we create relevant and meaningful customized lighting solutions for the fashion retail business using rapid manufacturing techniques” The research question is a result of a personal interest in lighting and rapid manufacturing techniques and Philips’ aim to research new values spaces in the area of customization, lighting solutions and emerging technologies like rapid manufacturing. Before you lies my final report of my graduation project. It is about the luminaires, the integration in architecture, matching level with shopping expectations and total design. Light nowadays is much more than the source itself. The right lighting in the right situation makes us buy more. It makes us see in the dark! These days it is also a key value add in spaces like retail.
Lighting is one of the most important inventions ever. Master of Science Integrated Product Design Design of an unobtrusive customized luminaire for the fashion retail
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